Post by account_disabled on Feb 19, 2024 4:30:38 GMT
Therefore, we recommend reinforcing this initial stage with the use of the double opt-in confirmation process , consisting of sending a confirmation email to a contact before adding them to a mailing list. 2 Take care of your contact list: is it alive? Initial consent is nothing more than the first stage of an effective mailing campaign. The list remains alive at all times and you must take care to keep it up to date. The next step is to include an unsubscribe button visible in each email. More than a risk, it is a long-term investment to shape a list of contacts truly interested in your content.
We insist that quality prevails over quantity. Next, it will be important to keep the contact database updated in real time. To do this, it is advisable to use software that manages it automatically. To keep the contact list updated, it is also necessary to take care of other aspects such as latestdatabase.com bounces or contact segmentation. In the following points we will tell you more about these aspects. 3 Forget generic mailing: personalization is important. Each person has their own reasons for subscribing to your mailing list. Some may be interested in your informative content, others in your specific offers, etc.
Therefore, sending the same message to everyone is not a good idea. For example, something as simple as calling them by their name or addressing them with the correct gender will already mean a change in the attitude with which they will read your emails. But the personalization doesn't end there: it is a constant work to know your subscribers as best as possible. You can use different criteria to group your recipients based on your field of activity and your target audience. The most common are age, gender, date of last purchase on your site, etc. But if you have enough resources, you can go a step further and use more complex criteria.
We insist that quality prevails over quantity. Next, it will be important to keep the contact database updated in real time. To do this, it is advisable to use software that manages it automatically. To keep the contact list updated, it is also necessary to take care of other aspects such as latestdatabase.com bounces or contact segmentation. In the following points we will tell you more about these aspects. 3 Forget generic mailing: personalization is important. Each person has their own reasons for subscribing to your mailing list. Some may be interested in your informative content, others in your specific offers, etc.
Therefore, sending the same message to everyone is not a good idea. For example, something as simple as calling them by their name or addressing them with the correct gender will already mean a change in the attitude with which they will read your emails. But the personalization doesn't end there: it is a constant work to know your subscribers as best as possible. You can use different criteria to group your recipients based on your field of activity and your target audience. The most common are age, gender, date of last purchase on your site, etc. But if you have enough resources, you can go a step further and use more complex criteria.